The foodies

how can marketers tell them apart?

Joe Damrongphiwat

Research output: Contribution to journalMeeting abstract

Abstract

This study develops a new individual-difference measure of one's passion and knowledge about food.
Original languageEnglish
Pages (from-to)29
Number of pages1
JournalExpo 2013 Higher Degree Research : book of abstracts
Publication statusPublished - 2013
EventHigher Degree Research Expo (9th : 2013) - Sydney
Duration: 5 Nov 20137 Nov 2013

Keywords

  • foodies
  • individual differences
  • passion
  • knowledge

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