Original language | English |
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Pages (from-to) | 593 |
Number of pages | 1 |
Journal | Advances in Consumer Research |
Volume | 46 |
Publication status | Published - 2018 |
Event | Annual Conference of the Association for Consumer Research (49th : 2018) - Dallas, TX, United States Duration: 11 Oct 2018 → 14 Oct 2018 |
The Healthy = Lighter Heuristic
Nico Heuvinck, Yi Li, Mario Pandelaere
Research output: Contribution to journal › Meeting abstract › peer-review