The Healthy = Lighter Heuristic

Nico Heuvinck, Yi Li, Mario Pandelaere

Research output: Contribution to journalMeeting abstractpeer-review

Original languageEnglish
Pages (from-to)593
Number of pages1
JournalAdvances in Consumer Research
Volume46
Publication statusPublished - 2018
EventAnnual Conference of the Association for Consumer Research (49th : 2018) - Dallas, TX, United States
Duration: 11 Oct 201814 Oct 2018

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