The Healthy = Lighter Heuristic

Nico Heuvinck, Yi Li, Mario Pandelaere

Research output: Contribution to journal › Meeting abstract › peer-review

Original language	English
Pages (from-to)	593
Number of pages	1
Journal	Advances in Consumer Research
Volume	46
Publication status	Published - 2018
Event	Annual Conference of the Association for Consumer Research (49th : 2018) - Dallas, TX, United States Duration: 11 Oct 2018 → 14 Oct 2018

Access to Document

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title = "The Healthy = Lighter Heuristic",

author = "Nico Heuvinck and Yi Li and Mario Pandelaere",

year = "2018",

language = "English",

volume = "46",

pages = "593",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Sheridan Books",

note = "Annual Conference of the Association for Consumer Research (49th : 2018) ; Conference date: 11-10-2018 Through 14-10-2018",

}

TY - JOUR

T1 - The Healthy = Lighter Heuristic

AU - Heuvinck, Nico

AU - Li, Yi

AU - Pandelaere, Mario

PY - 2018

Y1 - 2018

M3 - Meeting abstract

VL - 46

SP - 593

JO - Advances in Consumer Research

JF - Advances in Consumer Research

SN - 0098-9258

T2 - Annual Conference of the Association for Consumer Research (49th : 2018)

Y2 - 11 October 2018 through 14 October 2018

ER -