The 'Ides of Marketing'

an imaginary marketing matrix

Sabine H. Hoffmann

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)111-120
Number of pages10
JournalInternational Journal of the Humanities
Volume4
Issue number2
Publication statusPublished - 2006

Keywords

  • globalisation
  • consumerism
  • marketing
  • postmodernity

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