The 'Ides of Marketing': an imaginary marketing matrix

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	111-120
Number of pages	10
Journal	International Journal of the Humanities
Volume	4
Issue number	2
Publication status	Published - 2006

Keywords

@article{3e42ff94e7894392b7538a2366a53938,

title = "The 'Ides of Marketing': an imaginary marketing matrix",

keywords = "globalisation, consumerism, marketing, postmodernity",

author = "Hoffmann, \{Sabine H.\}",

year = "2006",

language = "English",

volume = "4",

pages = "111--120",

journal = "International Journal of the Humanities",

issn = "1447-9508",

publisher = "Common Ground Publishing",

number = "2",

}