Abstract
The proposed study intends to investigate the role of the COO cue in the decisions of purchasing/procurement managers and in their choice of supplier companies and countries.
| Original language | English |
|---|---|
| Pages (from-to) | 86-87 |
| Number of pages | 2 |
| Journal | Expo 2012 Higher Degree Research : book of abstracts |
| Publication status | Published - 2012 |
| Event | Higher Degree Research Expo (8th : 2012) - Sydney Duration: 12 Nov 2012 → 13 Nov 2012 |
Keywords
- COO
- Procurement managers
- Global purchasing
- Company image
- Country image