Abstract
Traditional new venture studies focus mainly on non-behavioral factors as the determinant of new venture performance. Recently, there is a developing trend of including the behavioural factors of the entrepreneur / founder and the firmwide behaviours of the new venture as the predictor for its performance. While a firmwide market orientation and its impacts on performance have been widely investigated within mature firms context in developed market economies, research of a similar nature under a transitional economy and in a new venture context has been rarely found in extant marketing literature. This paper intends to fill this void.
| Original language | English |
|---|---|
| Title of host publication | ANZMAC 2005 |
| Subtitle of host publication | conference proceedings : broadening the boundaries |
| Editors | Sharon Purchase |
| Place of Publication | Fremantle, WA |
| Publisher | ANZMAC |
| Pages | 9-15 |
| Number of pages | 7 |
| ISBN (Print) | 064645546X |
| Publication status | Published - 2005 |
| Event | Australian and New Zealand Marketing Academy Conference (2005) - Fremantle, WA Duration: 5 Dec 2005 → 7 Dec 2005 |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference (2005) |
|---|---|
| City | Fremantle, WA |
| Period | 5/12/05 → 7/12/05 |
Keywords
- market orientation
- transitional economy
- new venture performance