The Impact of market orientation on new venture performance in China

Walter K. O. Chan, Yiming Tang

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review


Traditional new venture studies focus mainly on non-behavioral factors as the determinant of new venture performance. Recently, there is a developing trend of including the behavioural factors of the entrepreneur / founder and the firmwide behaviours of the new venture as the predictor for its performance. While a firmwide market orientation and its impacts on performance have been widely investigated within mature firms context in developed market economies, research of a similar nature under a transitional economy and in a new venture context has been rarely found in extant marketing literature. This paper intends to fill this void.
Original languageEnglish
Title of host publicationANZMAC 2005
Subtitle of host publicationconference proceedings : broadening the boundaries
EditorsSharon Purchase
Place of PublicationFremantle, WA
Number of pages7
ISBN (Print)064645546X
Publication statusPublished - 2005
EventAustralian and New Zealand Marketing Academy Conference (2005) - Fremantle, WA
Duration: 5 Dec 20057 Dec 2005


ConferenceAustralian and New Zealand Marketing Academy Conference (2005)
CityFremantle, WA


  • market orientation
  • transitional economy
  • new venture performance


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