The impact of retail distribution on tobacco consumption: research agenda

Suzan Burton, Lindie Clark, Greg Elliott, Frank Siciliano

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This paper reports the first stage of a joint research project which seeks to explore the relationship between the level of retail distribution and cigarette smoking. Whilst conventional wisdom would suggest that “supply follows demand”, there is evidence from studies on alcohol and fast food, as well as tobacco, that increases in supply, via retail distribution, lead to increased consumption. Whilst consumers will shop from multiple outlets and will switch between outlets, these findings suggest that restricting supply may limit the aggregate level of smoking, the adoption of smoking by the young and/or recidivism among “tobacco quitters”. The paper also outlines a proposal for empirical testing of this relationship.
Original languageEnglish
Title of host publicationANZMAC 2005
Subtitle of host publicationBroadening the boundaries
EditorsSharon Purchase
Place of PublicationFremantle, WA
Number of pages7
ISBN (Print)064645546X
Publication statusPublished - 2005
EventAustralian and New Zealand Marketing Academy Conference (2005) - Fremantle, WA
Duration: 5 Dec 20057 Dec 2005


ConferenceAustralian and New Zealand Marketing Academy Conference (2005)
CityFremantle, WA


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