Abstract
This paper reports the first stage of a joint research project which seeks to explore the relationship between the level of retail distribution and cigarette smoking. Whilst conventional wisdom would suggest that “supply follows demand”, there is evidence from studies on alcohol and fast food, as well as tobacco, that increases in supply, via retail distribution, lead to increased consumption. Whilst consumers will shop from multiple outlets and will switch between outlets, these findings suggest that restricting supply may limit the aggregate level of smoking, the adoption of smoking by the young and/or recidivism among “tobacco quitters”. The paper also outlines a proposal for empirical testing of this relationship.
Original language | English |
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Title of host publication | ANZMAC 2005 |
Subtitle of host publication | Broadening the boundaries |
Editors | Sharon Purchase |
Place of Publication | Fremantle, WA |
Publisher | ANZMAC |
Pages | 23-29 |
Number of pages | 7 |
ISBN (Print) | 064645546X |
Publication status | Published - 2005 |
Event | Australian and New Zealand Marketing Academy Conference (2005) - Fremantle, WA Duration: 5 Dec 2005 → 7 Dec 2005 |
Conference
Conference | Australian and New Zealand Marketing Academy Conference (2005) |
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City | Fremantle, WA |
Period | 5/12/05 → 7/12/05 |