The impact of social proof on moral decision-making in video games

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Abstract

When we make ethical decisions in everyday life, our choices are often influenced by what we see others doing around us. In psychology, this phenomenon is known as social proof. When we are uncertain about what to do, we are likely to follow the crowd, especially if we identify with them. In this study, we examine how this behaviour extends to video games, and how it is influenced by other design factors such as time-limited decisions. We present the results of a quantitative study of player behaviour in a visual-novel game The Great Fire. Before making a decision, players are presented with statistics showing what other players chose. We manipulated these figures to display different choices as popular, under timed and untimed conditions. We present preliminary work-in-progress results that suggest that players are indeed influenced to follow the crowd when facing an ambiguous moral decision, but can also show unexpected behaviour when faced with the non-moral choice of calling a coin flip.
Original languageEnglish
Title of host publicationCHI PLAY '21
Subtitle of host publicationExtended Abstracts of the 2021 Annual Symposium on Computer-Human Interaction in Play
Place of PublicationNew York, NY
PublisherAssociation for Computing Machinery (ACM)
Pages24-29
Number of pages6
ISBN (Electronic)9781450383561
DOIs
Publication statusPublished - 2021
Event8th ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play - Virtual, Austria
Duration: 18 Oct 202121 Oct 2021

Conference

Conference8th ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play
Abbreviated titleCHI PLAY ’21
CountryAustria
Period18/10/2121/10/21

Keywords

  • Video games
  • Morality
  • Social proof
  • Ethics
  • Games user research

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