The impact of technology-based systems on relationship marketing - in the banking sector.

Zeynep Roberts, Leanne Carter

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationANZMAC 2003 Proceedings
Subtitle of host publicationA Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution
EditorsRachel Kennedy
Place of PublicationSouth Australia
PublisherCorporate Profile
Pages2246-2253
Number of pages8
ISBN (Print)0868039829
Publication statusPublished - 2003
EventANZMAC 2003 Conference - Adelaide
Duration: 1 Dec 20143 Dec 2014

Conference

ConferenceANZMAC 2003 Conference
CityAdelaide
Period1/12/143/12/14

Cite this

Roberts, Z., & Carter, L. (2003). The impact of technology-based systems on relationship marketing - in the banking sector. In R. Kennedy (Ed.), ANZMAC 2003 Proceedings: A Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution (pp. 2246-2253). South Australia: Corporate Profile.