The impact of technology-based systems on relationship marketing - in the banking sector.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	ANZMAC 2003 Proceedings
Subtitle of host publication	A Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution
Editors	Rachel Kennedy
Place of Publication	South Australia
Publisher	Corporate Profile
Pages	2246-2253
Number of pages	8
ISBN (Print)	0868039829
Publication status	Published - 2003
Event	ANZMAC 2003 Conference - Adelaide Duration: 1 Dec 2014 → 3 Dec 2014

Cite this

@inproceedings{4daad87cc7ec4bfd8edd84de503613b8,

title = "The impact of technology-based systems on relationship marketing - in the banking sector.",

author = "Zeynep Roberts and Leanne Carter",

year = "2003",

language = "English",

isbn = "0868039829",

pages = "2246--2253",

editor = "Rachel Kennedy",

booktitle = "ANZMAC 2003 Proceedings",

publisher = "Corporate Profile",

note = "ANZMAC 2003 Conference ; Conference date: 01-12-2014 Through 03-12-2014",

}

The impact of technology-based systems on relationship marketing - in the banking sector. / Roberts, Zeynep; Carter, Leanne.
ANZMAC 2003 Proceedings: A Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. ed. / Rachel Kennedy. South Australia: Corporate Profile, 2003. p. 2246-2253.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - The impact of technology-based systems on relationship marketing - in the banking sector.

AU - Roberts, Zeynep

AU - Carter, Leanne

PY - 2003

Y1 - 2003

M3 - Conference proceeding contribution

SN - 0868039829

SP - 2246

EP - 2253

BT - ANZMAC 2003 Proceedings

A2 - Kennedy, Rachel

PB - Corporate Profile

CY - South Australia

T2 - ANZMAC 2003 Conference

Y2 - 1 December 2014 through 3 December 2014

ER -