Abstract
The purpose of this study is to test the differential effects of prior experience on consumers' willingness to take risk and their destination decision in the settings of leisure and medical tourism in Indonesia and Singapore. The study compared groups based on consumers' prior experience in leisure and medical tourism. In general, and for both leisure and medical tourism, the study revealed that consumers with prior tourism experience display greater willingness to take risk and an increased likelihood to travel to a country of destination, for both leisure and medical tourism.
| Original language | English |
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| Title of host publication | CAUTHE 2014 |
| Subtitle of host publication | tourism and hospitality in the contemporary world : trends, changes and complexity |
| Editors | P. Monica Chien |
| Place of Publication | Brisbane, Queensland |
| Publisher | University of Queensland |
| Pages | 1050-1054 |
| Number of pages | 5 |
| ISBN (Print) | 9780987050755 |
| Publication status | Published - 2014 |
| Event | CAUTHE : tourism and hospitality in the contemporary world : trends, changes and complexity (24th : 2014) - Brisbane Duration: 10 Feb 2014 → 13 Feb 2014 |
Conference
| Conference | CAUTHE : tourism and hospitality in the contemporary world : trends, changes and complexity (24th : 2014) |
|---|---|
| City | Brisbane |
| Period | 10/02/14 → 13/02/14 |
Keywords
- experience
- leisure and medical tourism
- Indonesia
- Singapore