During the principate of Augustus Caesar, a series of asses (RIC I2 Augustus 390–396) were minted bearing the image of Augustus on the obverse and Numa Pompilius on the reverse. Discussion of this coin in the context of Augustan ideology has been limited (Evans, 1985; Grant, 1953). Although one aspect of the coin’s message relates to the promotion of the moneyer’s family, a closer analysis of its iconographical and historical context provides important evidence for the early public image of Augustus, particularly in regard to religion. To that end, this article intends to establish the traditional use of kings in Republican coins and the development of religious iconography in early Augustan coinage. Examination of these asses can be divided into two groups of coins which were minted at different times, first in 22 BCE (RIC I2 Augustus 390–393) and then again in 12 BCE (RIC I2 Augustus 394–396).