This study investigated how color and flavor influences drink identification by children and adults. The children ranged in age from 2 to 18 years of age. Each subject tasted four drinks that differed in color and flavor. Each drink had an atypical color–flavor pairing (e.g., brown–pineapple) or a typical pairing (e.g., brown–chocolate). After tasting each drink, the subject chose which of four flavor names identified the drink. For the atypical drinks, the selection of color‐associated names (e.g., chocolate for a brown drink) decreased, and the selection of flavor‐associated names increased with age from the preschoolers to the adults. For the typical drinks, the selection of the correct name was greater than 80% for all ages. These results suggest that drink identification becomes more influenced by flavor as children get older because of an increase in the ability of children to focus on flavor as their perceptual‐attentional skills mature. © 1995 John Wiley & Sons, Inc.