Abstract
The objective of this review is to better understand the role of ‘interpersonal attractors’ as a basis for improving the prediction of group behaviour in complex marketing decision-making tasks. To aid this process a model of group performance is developed which argues that the constructs of ‘emotional intelligence’ and ‘interpersonal relational competence’ can be represented as ‘interpersonal attractors’ and have a direct impact on the performance of marketing teams engaged in complex decision-making. This review aims to provide a framework for both researchers and practitioners, in order to form and develop more successful teams in a complex marketing decision making environment and to enable the possibility of comparison between the behaviour of the subjects who are successful at interpersonal attraction with those who are not so successful.
| Original language | English |
|---|---|
| Title of host publication | ANZMAC 2007 |
| Subtitle of host publication | proceedings : 3Rs - reputation, responsibility and relevance |
| Editors | Maree Thyne, Kenneth R. Deans, Juergen Gnoth |
| Place of Publication | Dunedin, N.Z. |
| Publisher | University of Otago |
| Pages | 216-224 |
| Number of pages | 9 |
| ISBN (Print) | 9781877156299 |
| Publication status | Published - 2007 |
| Event | Australian and New Zealand Marketing Academy Conference (2007) - Dunedin, New Zealand Duration: 3 Dec 2007 → 5 Dec 2007 |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference (2007) |
|---|---|
| City | Dunedin, New Zealand |
| Period | 3/12/07 → 5/12/07 |
Keywords
- Interpersonal Attractors, Group Performance
- interpersonal attractors
- group performance