The Influence of Online Word-of-Mouth

A Comparison of American and Chinese Discussion Boards

Suzan Burton, John Fong

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationANZMAC 2005 Broadening the Boundaries Conference Proceedings
EditorsSharon Purchase
Place of PublicationAustralia
PublisherUniversity of Western Australia Press
Pages25-35
Number of pages11
ISBN (Print)064645546X
Publication statusPublished - 2005
EventAustralian and New Zealand Marketing Academy Conference (2005) - Fremantle, WA
Duration: 5 Dec 20057 Dec 2005

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2005)
CityFremantle, WA
Period5/12/057/12/05

Cite this

Burton, S., & Fong, J. (2005). The Influence of Online Word-of-Mouth: A Comparison of American and Chinese Discussion Boards. In S. Purchase (Ed.), ANZMAC 2005 Broadening the Boundaries Conference Proceedings (pp. 25-35). Australia: University of Western Australia Press.