@inproceedings{3ec3c6f922934c2fb01247a7b6d557e6,
title = "The Influence of Online Word-of-Mouth: A Comparison of American and Chinese Discussion Boards",
author = "Suzan Burton and John Fong",
year = "2005",
language = "English",
isbn = "064645546X",
pages = "25--35",
editor = "Sharon Purchase",
booktitle = "ANZMAC 2005 Broadening the Boundaries Conference Proceedings",
publisher = "University of Western Australia Press",
note = "Australian and New Zealand Marketing Academy Conference (2005) ; Conference date: 05-12-2005 Through 07-12-2005",
}