The Influence of Online Word-of-Mouth: A Comparison of American and Chinese Discussion Boards

Suzan Burton, John Fong

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Original languageEnglish
Title of host publicationANZMAC 2005 Broadening the Boundaries Conference Proceedings
EditorsSharon Purchase
Place of PublicationAustralia
PublisherUniversity of Western Australia Press
Number of pages11
ISBN (Print)064645546X
Publication statusPublished - 2005
EventAustralian and New Zealand Marketing Academy Conference (2005) - Fremantle, WA
Duration: 5 Dec 20057 Dec 2005


ConferenceAustralian and New Zealand Marketing Academy Conference (2005)
CityFremantle, WA

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