The Influence of student engagement levels on satisfaction and behavioural intentions

David Gray, Jarryd Daymond

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Abstract

The measurement of student satisfaction within a university presents challenges which result from the nature of the industry, the role of students, confusion over who the customer is, and the various conceptualisations of satisfaction in a university context. In this paper we propose a re-thinking of the concept of student engagement and the link between student engagement and satisfaction as predictors of post-consumption university student behaviours. These engagement factors achieve this by better incorporating the cognitive and emotive aspects of the consumption experience into satisfaction evaluations.
Original languageEnglish
Title of host publicationANZMAC 2010
Subtitle of host publicationproceedings : doing more with less
Editors Ballantine Paul, Jörg Finsterwalder
Place of PublicationChristchurch, New Zealand
PublisherUniversity of Canterbury
Number of pages10
ISBN (Print)9780473178208
Publication statusPublished - 2010
EventAustralian and New Zealand Marketing Academy Conference (2010) - Christchurch, New Zealand
Duration: 29 Nov 20101 Dec 2010

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2010)
CityChristchurch, New Zealand
Period29/11/101/12/10

Keywords

  • student engagement
  • student satisfaction
  • behavioural intentions

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