Abstract
The measurement of student satisfaction within a university presents challenges which result from the nature of the industry, the role of students, confusion over who the customer is, and the various conceptualisations of satisfaction in a university context. In this paper we propose a re-thinking of the concept of student engagement and the link between student engagement and satisfaction as predictors of post-consumption university student behaviours. These engagement factors achieve this by better incorporating the cognitive and emotive aspects of the consumption experience into satisfaction evaluations.
| Original language | English |
|---|---|
| Title of host publication | ANZMAC 2010 |
| Subtitle of host publication | proceedings : doing more with less |
| Editors | Ballantine Paul, Jörg Finsterwalder |
| Place of Publication | Christchurch, New Zealand |
| Publisher | University of Canterbury |
| Number of pages | 10 |
| ISBN (Print) | 9780473178208 |
| Publication status | Published - 2010 |
| Event | Australian and New Zealand Marketing Academy Conference (2010) - Christchurch, New Zealand Duration: 29 Nov 2010 → 1 Dec 2010 |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference (2010) |
|---|---|
| City | Christchurch, New Zealand |
| Period | 29/11/10 → 1/12/10 |
Keywords
- student engagement
- student satisfaction
- behavioural intentions