The Influence of student engagement levels on satisfaction and behavioural intentions

David Gray; Jarryd Daymond

The Influence of student engagement levels on satisfaction and behavioural intentions

David Gray, Jarryd Daymond

Department of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Abstract

The measurement of student satisfaction within a university presents challenges which result from the nature of the industry, the role of students, confusion over who the customer is, and the various conceptualisations of satisfaction in a university context. In this paper we propose a re-thinking of the concept of student engagement and the link between student engagement and satisfaction as predictors of post-consumption university student behaviours. These engagement factors achieve this by better incorporating the cognitive and emotive aspects of the consumption experience into satisfaction evaluations.

Original language	English
Title of host publication	ANZMAC 2010
Subtitle of host publication	proceedings : doing more with less
Editors	Ballantine Paul, Jörg Finsterwalder
Place of Publication	Christchurch, New Zealand
Publisher	University of Canterbury
Number of pages	10
ISBN (Print)	9780473178208
Publication status	Published - 2010
Event	Australian and New Zealand Marketing Academy Conference (2010) - Christchurch, New Zealand Duration: 29 Nov 2010 → 1 Dec 2010

Conference

Conference	Australian and New Zealand Marketing Academy Conference (2010)
City	Christchurch, New Zealand
Period	29/11/10 → 1/12/10

Keywords

student engagement
student satisfaction
behavioural intentions

Cite this

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title = "The Influence of student engagement levels on satisfaction and behavioural intentions",

abstract = "The measurement of student satisfaction within a university presents challenges which result from the nature of the industry, the role of students, confusion over who the customer is, and the various conceptualisations of satisfaction in a university context. In this paper we propose a re-thinking of the concept of student engagement and the link between student engagement and satisfaction as predictors of post-consumption university student behaviours. These engagement factors achieve this by better incorporating the cognitive and emotive aspects of the consumption experience into satisfaction evaluations.",

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author = "David Gray and Jarryd Daymond",

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publisher = "University of Canterbury",

note = "Australian and New Zealand Marketing Academy Conference (2010) ; Conference date: 29-11-2010 Through 01-12-2010",

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The Influence of student engagement levels on satisfaction and behavioural intentions. / Gray, David; Daymond, Jarryd.
ANZMAC 2010: proceedings : doing more with less. ed. / Ballantine Paul; Jörg Finsterwalder. Christchurch, New Zealand: University of Canterbury, 2010.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

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AU - Daymond, Jarryd

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N2 - The measurement of student satisfaction within a university presents challenges which result from the nature of the industry, the role of students, confusion over who the customer is, and the various conceptualisations of satisfaction in a university context. In this paper we propose a re-thinking of the concept of student engagement and the link between student engagement and satisfaction as predictors of post-consumption university student behaviours. These engagement factors achieve this by better incorporating the cognitive and emotive aspects of the consumption experience into satisfaction evaluations.

AB - The measurement of student satisfaction within a university presents challenges which result from the nature of the industry, the role of students, confusion over who the customer is, and the various conceptualisations of satisfaction in a university context. In this paper we propose a re-thinking of the concept of student engagement and the link between student engagement and satisfaction as predictors of post-consumption university student behaviours. These engagement factors achieve this by better incorporating the cognitive and emotive aspects of the consumption experience into satisfaction evaluations.

KW - student engagement

KW - student satisfaction

KW - behavioural intentions

M3 - Conference proceeding contribution

SN - 9780473178208

BT - ANZMAC 2010

A2 - Ballantine Paul, null

A2 - Finsterwalder, Jörg

PB - University of Canterbury

CY - Christchurch, New Zealand

T2 - Australian and New Zealand Marketing Academy Conference (2010)

Y2 - 29 November 2010 through 1 December 2010

ER -

The Influence of student engagement levels on satisfaction and behavioural intentions

Abstract

Conference

Keywords

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Cite this