The Influence of the Short-term Installment Payment Method on Consumer Purchase Decisions

Rhys Ashby; Yi Li; Shahin Sharifi; Jun Yao

The Influence of the Short-term Installment Payment Method on Consumer Purchase Decisions

Rhys Ashby^*, Yi Li, Shahin Sharifi, Jun Yao

^*Corresponding author for this work

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution

Abstract

A new installment payment method offering consumers short-term interest-free loans increases consumer spending (vs. cash and credit cards). Consumers focus on the installment price and perceive purchases as less expensive, which subsequently lowers the pain of payment. Ultimately, lower pain of payment increases consumer purchase intention and the amount spent.

Original language	English
Title of host publication	Association of Consumer Research Annual Conference 2020
Publisher	Association for Consumer Research
Publication status	Accepted/In press - 2020

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https://www.acrwebsite.org/web/conferences/north-american-conference

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title = "The Influence of the Short-term Installment Payment Method on Consumer Purchase Decisions",

abstract = "A new installment payment method offering consumers short-term interest-free loans increases consumer spending (vs. cash and credit cards). Consumers focus on the installment price and perceive purchases as less expensive, which subsequently lowers the pain of payment. Ultimately, lower pain of payment increases consumer purchase intention and the amount spent.",

author = "Rhys Ashby and Yi Li and Shahin Sharifi and Jun Yao",

year = "2020",

language = "English",

booktitle = "Association of Consumer Research Annual Conference 2020",

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AB - A new installment payment method offering consumers short-term interest-free loans increases consumer spending (vs. cash and credit cards). Consumers focus on the installment price and perceive purchases as less expensive, which subsequently lowers the pain of payment. Ultimately, lower pain of payment increases consumer purchase intention and the amount spent.

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M3 - Conference proceeding contribution

BT - Association of Consumer Research Annual Conference 2020

PB - Association for Consumer Research

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