The Influence of the Short-term Installment Payment Method on Consumer Purchase Decisions

Rhys Ashby*, Yi Li, Shahin Sharifi, Jun Yao

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Abstract

A new installment payment method offering consumers short-term interest-free loans increases consumer spending (vs. cash and credit cards). Consumers focus on the installment price and perceive purchases as less expensive, which subsequently lowers the pain of payment. Ultimately, lower pain of payment increases consumer purchase intention and the amount spent.
Original languageEnglish
Title of host publicationAssociation of Consumer Research Annual Conference 2020
PublisherAssociation for Consumer Research
Publication statusAccepted/In press - 2020

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