@inproceedings{539cdee1a5264e2ab77cbf2756ce0ab6,
title = "The Influence of the short-term installment payment method on consumer purchase decisions",
abstract = "A new installment payment method offering consumers short-term interest-free loans increases consumer spending (vs. cash and credit cards). Consumers focus on the installment price and perceive purchases as less expensive, which subsequently lowers the pain of payment. Ultimately, lower pain of payment increases consumer purchase intention and the amount spent.",
author = "Rhys Ashby and Yi Li and Shahin Sharifi and Jun Yao",
year = "2020",
language = "English",
series = "Advances in Consumer Research",
publisher = "Association for Consumer Research",
pages = "198--199",
editor = "Jennifer Argo and Lowrey, {Tina M.} and Schau, {Hope Jensen}",
booktitle = "ACR 2020",
note = "Annual Conference of the Association for Consumer Research (51st : 2020) ; Conference date: 01-10-2020 Through 04-10-2020",
}