A new installment payment method offering consumers short-term interest-free loans increases consumer spending (vs. cash and credit cards). Consumers focus on the installment price and perceive purchases as less expensive, which subsequently lowers the pain of payment. Ultimately, lower pain of payment increases consumer purchase intention and the amount spent.
|Title of host publication||Association of Consumer Research Annual Conference 2020|
|Publisher||Association for Consumer Research|
|Publication status||Accepted/In press - 2020|