The Influence of the short-term installment payment method on consumer purchase decisions

Rhys Ashby*, Yi Li, Shahin Sharifi, Jun Yao

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Abstract

A new installment payment method offering consumers short-term interest-free loans increases consumer spending (vs. cash and credit cards). Consumers focus on the installment price and perceive purchases as less expensive, which subsequently lowers the pain of payment. Ultimately, lower pain of payment increases consumer purchase intention and the amount spent.
Original languageEnglish
Title of host publicationACR 2020
Subtitle of host publicationProceedings of the 51st Annual Conference of the Association for Consumer Research
EditorsJennifer Argo, Tina M. Lowrey, Hope Jensen Schau
Place of PublicationOnline
PublisherAssociation for Consumer Research
Pages198-199
Number of pages2
ISBN (Electronic)9780915552818
Publication statusPublished - 2020
EventAnnual Conference of the Association for Consumer Research (51st : 2020) - Online
Duration: 1 Oct 20204 Oct 2020

Publication series

NameAdvances in Consumer Research
PublisherAssociation for Consumer Research
Volume48

Conference

ConferenceAnnual Conference of the Association for Consumer Research (51st : 2020)
CityOnline
Period1/10/204/10/20

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