The Intelligent Marketing of a disruptive technology innovation

Rae Weston

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution

Original language	English
Title of host publication	Industry Markets and Regions
Editors	Christine D Ho
Place of Publication	Adelaide
Publisher	The University of Adelade, School of Commerce
Pages	1-13
Number of pages	13
ISBN (Print)	0975189220
Publication status	Published - 2006
Event	The Second International Conference of the Australasian Business and Behavioural Sciences Association (ABBSA) - Adelaide Duration: 29 Sep 2006 → 1 Oct 2006

Conference	The Second International Conference of the Australasian Business and Behavioural Sciences Association (ABBSA)
City	Adelaide
Period	29/09/06 → 1/10/06

Cite this

Weston, R. (2006). The Intelligent Marketing of a disruptive technology innovation. In C. D. Ho (Ed.), Industry Markets and Regions (pp. 1-13). Adelaide: The University of Adelade, School of Commerce.

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title = "The Intelligent Marketing of a disruptive technology innovation",

author = "Rae Weston",

year = "2006",

language = "English",

isbn = "0975189220",

pages = "1--13",

editor = "Ho, {Christine D}",

booktitle = "Industry Markets and Regions",

publisher = "The University of Adelade, School of Commerce",

}