@inproceedings{e958eb83da364d4fba28487cb88ba7ae,
title = "The Intelligent Marketing of a disruptive technology innovation",
author = "Rae Weston",
year = "2006",
language = "English",
isbn = "0975189220",
pages = "1--13",
editor = "Ho, {Christine D}",
booktitle = "Industry Markets and Regions",
publisher = "The University of Adelade, School of Commerce",
note = "The Second International Conference of the Australasian Business and Behavioural Sciences Association (ABBSA) ; Conference date: 29-09-2006 Through 01-10-2006",
}