The Internet in social marketing research

Julian de Meyrick

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	Social Marketing Advances in Research and Theory 2004 Conference Proceedings
Editors	Debra Zabreznik Basil
Place of Publication	Kananaskis, Canada
Publisher	SMART Conference
Pages	23-25
Number of pages	3
Publication status	Published - 2004
Event	Social Marketing Advances in Research and Theory - Kananaskis, Canada Duration: 16 Sept 2004 → 18 Sept 2004

Conference	Social Marketing Advances in Research and Theory
City	Kananaskis, Canada
Period	16/09/04 → 18/09/04

Cite this

@inproceedings{d06dea104fa745b48bb6476c7d461554,

title = "The Internet in social marketing research",

author = "{de Meyrick}, Julian",

year = "2004",

language = "English",

pages = "23--25",

editor = "Basil, {Debra Zabreznik}",

booktitle = "Social Marketing Advances in Research and Theory 2004 Conference Proceedings",

publisher = "SMART Conference",

note = "Social Marketing Advances in Research and Theory ; Conference date: 16-09-2004 Through 18-09-2004",

}

TY - GEN

T1 - The Internet in social marketing research

AU - de Meyrick, Julian

PY - 2004

Y1 - 2004

M3 - Conference proceeding contribution

SP - 23

EP - 25

BT - Social Marketing Advances in Research and Theory 2004 Conference Proceedings

A2 - Basil, Debra Zabreznik

PB - SMART Conference

CY - Kananaskis, Canada

T2 - Social Marketing Advances in Research and Theory

Y2 - 16 September 2004 through 18 September 2004

ER -