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The internet in social marketing research
Julian de Meyrick
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*
Corresponding author for this work
Department of Management
Macquarie Business School
Research output
:
Contribution to journal
›
Article
›
peer-review
6
Citations (Scopus)
Overview
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Business & Economics
Social Marketing
100%
Marketing Research
90%
World Wide Web
57%
Time Scales
26%
Toll
24%
Internet Technology
24%
Target Markets
23%
Quality Costs
22%
Research Methods
19%
Development Process
19%
Testing
18%