Although the practice of executive coaching has received sustained attention in literature, no theoretical framework exists to guide the language of conversations which aims to improve executive performance. This article addresses this omission. Following Richard Weaver, it resurrects an ancient distinction between noble and base language and combines this distinction with a linguistic hierarchy. Noble language culminates in and gives voice to optimal executive performance; as such it is the ideal language of executive coaching. Contributions to theory and research, practical and educational implications, and a call to action are outlined.