The leading edge in strategic QFD

Robert A. Hunt; Fernando B. Xavier

doi:10.1108/02656710310453818

The leading edge in strategic QFD

Robert A. Hunt, Fernando B. Xavier

Macquarie Graduate School of Management

Research output: Contribution to journal › Review article › peer-review

38 Citations (Scopus)

Abstract

Introduced to the West from Japan, Quality Function Deployment (QFD) is a powerful approach to customer-focused product development. In recent years, many practitioners and academics have recognized the potential of these methods and applied them to strategic formulation and decision making as well. Earlier reviews of the documented accounts of QFD-based approaches to strategy have been presented at the 7th International Symposium on QFD in Tokyo in 2001, and at the 8th International Symposium on QFD in Munich in 2002. This paper updates these reviews, identifying the parallels and contrasts evident in these cases with the techniques of hoshin kanri (also known as policy deployment). The paper then briefly describes a case study of the application of a comprehensive QFD-based methodology. Leveraging these insights, the paper seeks to address the future direction of the development of this promising field of strategic methodology.

Original language	English
Pages (from-to)	56-73
Number of pages	18
Journal	International Journal of Quality and Reliability Management
Volume	20
Issue number	1
DOIs	https://doi.org/10.1108/02656710310453818
Publication status	Published - 2003

Keywords

Case studies
Policy
Quality function deployment
Strategy

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10.1108/02656710310453818

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AB - Introduced to the West from Japan, Quality Function Deployment (QFD) is a powerful approach to customer-focused product development. In recent years, many practitioners and academics have recognized the potential of these methods and applied them to strategic formulation and decision making as well. Earlier reviews of the documented accounts of QFD-based approaches to strategy have been presented at the 7th International Symposium on QFD in Tokyo in 2001, and at the 8th International Symposium on QFD in Munich in 2002. This paper updates these reviews, identifying the parallels and contrasts evident in these cases with the techniques of hoshin kanri (also known as policy deployment). The paper then briefly describes a case study of the application of a comprehensive QFD-based methodology. Leveraging these insights, the paper seeks to address the future direction of the development of this promising field of strategic methodology.

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The leading edge in strategic QFD

Abstract

Keywords

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