The Mapping is the territory: existential artistry in converting uncertainty into risk in the early stages of product innovation

Hooman Attar, Richard Badham

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the 25th EGOS Colloquium
Subtitle of host publicationpassion for creativity and innovation : energizing the study of organizations and organizing
PublisherEuropean Group for Organizational Studies
Number of pages24
Publication statusPublished - 2009
EventEGOS Colloquium (25th : 2009) - Barcelona, Spain
Duration: 2 Jul 20094 Jul 2009


ConferenceEGOS Colloquium (25th : 2009)
CityBarcelona, Spain

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