The Marketing-Strategy Worksheet A Practical Tool

A field-tested planning tool for developing marketing strategy is explained in detail, step by step

Francis Buttle*

*Corresponding author for this work

Research output: Contribution to journalArticle

2 Citations (Scopus)
Original languageEnglish
Pages (from-to)55-67
Number of pages13
JournalCornell Hotel and Restaurant Administration Quarterly
Volume33
Issue number3
DOIs
Publication statusPublished - 1992
Externally publishedYes

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