The other': persistent beliefs regarding HIV-risk in South Africa

This study explored stereotype constructions people may impute on to others in the context of a contagious disease epidemic. Participants were 30 undergraduate students from a large university in Johannesburg, South Africa. They completed the open-ended Build-A-Character Questionnaire, which described the “typical” person in South Africa who they currently believed to be at particular risk of HIV infection. The data were thematically analysed and interpreted. Seven themes resulted, based on the stereotyping of marginalised groups in South Africa considered as being at higher risk for HIV due to historical disadvantage: blacks, women, and the poor. A social cognitive framework explains these stereotypes as they apply to perceived out-groups, and they carry risk to undermine public health interventions regarding the HIV pandemic in South Africa across population segments.