TY - JOUR
T1 - The power of vision
T2 - Statements that resonate
AU - Kantabutra, Sooksan
AU - Avery, Gayle C.
PY - 2010/1/1
Y1 - 2010/1/1
N2 - Purpose: The purpose of the paper is to identify characteristics of visions that are associated with desirable performance outcomes. Design/methodology/approach: The paper examines findings from various vision studies in American, Australian and Thai businesses to derive characteristics of effective vision statements. Findings: Effective visions are characterized by conciseness, clarity, abstractness, stability, future orientation, challenge and desirability or ability to inspire in Australian, Thai and US businesses. Such visions are associated with higher performance outcomes.Originality/valueWhile vision is emphasized by authors and consultants as critical to superior performance, little is known about what characterizes effective vision. This study uncovers this unknown.
AB - Purpose: The purpose of the paper is to identify characteristics of visions that are associated with desirable performance outcomes. Design/methodology/approach: The paper examines findings from various vision studies in American, Australian and Thai businesses to derive characteristics of effective vision statements. Findings: Effective visions are characterized by conciseness, clarity, abstractness, stability, future orientation, challenge and desirability or ability to inspire in Australian, Thai and US businesses. Such visions are associated with higher performance outcomes.Originality/valueWhile vision is emphasized by authors and consultants as critical to superior performance, little is known about what characterizes effective vision. This study uncovers this unknown.
UR - http://www.scopus.com/inward/record.url?scp=73649095558&partnerID=8YFLogxK
U2 - 10.1108/02756661011012769
DO - 10.1108/02756661011012769
M3 - Article
AN - SCOPUS:73649095558
SN - 0275-6668
VL - 31
SP - 37
EP - 45
JO - Journal of Business Strategy
JF - Journal of Business Strategy
IS - 1
ER -