The relationship between marketing orientation, organisational learning and firm performance: developmental theory

Leanne Carter, Peter Murray

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Original languageEnglish
Title of host publicationANZMAC 2002 Conference Proceedings
EditorsRobin N. Shaw, Stewart Adam, Heath McDonald
Place of PublicationGeelong, VIC
PublisherLearning Services, Deakin University
Number of pages9
ISBN (Print)0730025624
Publication statusPublished - 2002
EventAustralian and New Zealand Marketing Academy Conference (2002) - Melbourne
Duration: 2 Dec 20024 Dec 2002


ConferenceAustralian and New Zealand Marketing Academy Conference (2002)

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