The relationship between marketing orientation, organisational learning and firm performance

developmental theory

Leanne Carter, Peter Murray

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationANZMAC 2002 Conference Proceedings
EditorsRobin N. Shaw, Stewart Adam, Heath McDonald
Place of PublicationGeelong, VIC
PublisherLearning Services, Deakin University
Pages2391-2399
Number of pages9
ISBN (Print)0730025624
Publication statusPublished - 2002
EventAustralian and New Zealand Marketing Academy Conference (2002) - Melbourne
Duration: 2 Dec 20024 Dec 2002

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2002)
CityMelbourne
Period2/12/024/12/02

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