The relationship between marketing orientation, organisational learning and firm performance: developmental theory

Leanne Carter; Peter Murray

The relationship between marketing orientation, organisational learning and firm performance

developmental theory

Department of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution

Original language	English
Title of host publication	ANZMAC 2002 Conference Proceedings
Editors	Robin N. Shaw, Stewart Adam, Heath McDonald
Place of Publication	Geelong, VIC
Publisher	Learning Services, Deakin University
Pages	2391-2399
Number of pages	9
ISBN (Print)	0730025624
Publication status	Published - 2002
Event	Australian and New Zealand Marketing Academy Conference (2002) - Melbourne Duration: 2 Dec 2002 → 4 Dec 2002

Conference

Conference	Australian and New Zealand Marketing Academy Conference (2002)
City	Melbourne
Period	2/12/02 → 4/12/02

Cite this

@inproceedings{33ad3309bd13405485bf69c0d88f74a8,

title = "The relationship between marketing orientation, organisational learning and firm performance: developmental theory",

author = "Leanne Carter and Peter Murray",

year = "2002",

language = "English",

isbn = "0730025624",

pages = "2391--2399",

editor = "Shaw, {Robin N.} and Stewart Adam and Heath McDonald",

booktitle = "ANZMAC 2002 Conference Proceedings",

publisher = "Learning Services, Deakin University",

}

The relationship between marketing orientation, organisational learning and firm performance : developmental theory. / Carter, Leanne; Murray, Peter.

ANZMAC 2002 Conference Proceedings. ed. / Robin N. Shaw; Stewart Adam; Heath McDonald. Geelong, VIC : Learning Services, Deakin University, 2002. p. 2391-2399.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution

TY - GEN

T1 - The relationship between marketing orientation, organisational learning and firm performance

T2 - developmental theory

AU - Carter, Leanne

AU - Murray, Peter

PY - 2002

Y1 - 2002

M3 - Conference proceeding contribution

SN - 0730025624

SP - 2391

EP - 2399

BT - ANZMAC 2002 Conference Proceedings

A2 - Shaw, Robin N.

A2 - Adam, Stewart

A2 - McDonald, Heath

PB - Learning Services, Deakin University

CY - Geelong, VIC

ER -