The Relevance of B2B buyers in country-of origin research

Jashim Uddin; Gregory Elliott

The Relevance of B2B buyers in country-of origin research

Jashim Uddin, Gregory Elliott

Department of Management

Research output: Chapter in Book/Report/Conference proceeding › Other chapter contribution

Abstract

In recent years, debate has grown concerning the relevance of Country of Origin. In particular, some academic scholars who have contributed significant time of their careers in COO research are now arguing that the impact of COO has been inflated in extant studies and does not accurately reflect the real-world impact of COO. This paper argues that a consistently neglected area in COO research can revive the significance of this research field. Despite the lack of explicit recognition from COO research criticisers, changes in global business practices and their relevant associations with COO research suggest that the role and purchase decisions of B2B buyers may be more influential than that of consumers. This paper presents arguments with literature support to advocate the potential relevance of COO research from a B2B perspective and its real-world implications.

Original language	English
Title of host publication	Proceedings of the Australia New Zealand Marketing Academy Conference 2013
Editors	Rod Brodie
Place of Publication	Auckland, New Zealand
Publisher	The University of Auckland Business School, University of Auckland
Pages	1-1
Number of pages	1
ISBN (Print)	9780646563305
Publication status	Published - 2013
Event	Australian and New Zealand Marketing Academy Conference (2013) - Auckland, New Zealand Duration: 1 Dec 2013 → 4 Dec 2013

Conference

Conference	Australian and New Zealand Marketing Academy Conference (2013)
City	Auckland, New Zealand
Period	1/12/13 → 4/12/13

Keywords

COO
B2B buyers
Relevance

Access to Document

http://anzmac.org/conference/2013/papers/anzmac2013-218.pdf

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Cite this

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abstract = "In recent years, debate has grown concerning the relevance of Country of Origin. In particular, some academic scholars who have contributed significant time of their careers in COO research are now arguing that the impact of COO has been inflated in extant studies and does not accurately reflect the real-world impact of COO. This paper argues that a consistently neglected area in COO research can revive the significance of this research field. Despite the lack of explicit recognition from COO research criticisers, changes in global business practices and their relevant associations with COO research suggest that the role and purchase decisions of B2B buyers may be more influential than that of consumers. This paper presents arguments with literature support to advocate the potential relevance of COO research from a B2B perspective and its real-world implications.",

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Uddin, J & Elliott, G 2013, The Relevance of B2B buyers in country-of origin research. in R Brodie (ed.), Proceedings of the Australia New Zealand Marketing Academy Conference 2013. The University of Auckland Business School, University of Auckland, Auckland, New Zealand, pp. 1-1, Australian and New Zealand Marketing Academy Conference (2013), Auckland, New Zealand, 1/12/13.

The Relevance of B2B buyers in country-of origin research. / Uddin, Jashim; Elliott, Gregory.

Proceedings of the Australia New Zealand Marketing Academy Conference 2013. ed. / Rod Brodie. Auckland, New Zealand : The University of Auckland Business School, University of Auckland, 2013. p. 1-1.

Research output: Chapter in Book/Report/Conference proceeding › Other chapter contribution

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