The Relevance of B2B buyers in country-of origin research

Jashim Uddin, Gregory Elliott

Research output: Chapter in Book/Report/Conference proceedingOther chapter contributionResearch

Abstract

In recent years, debate has grown concerning the relevance of Country of Origin. In particular, some academic scholars who have contributed significant time of their careers in COO research are now arguing that the impact of COO has been inflated in extant studies and does not accurately reflect the real-world impact of COO. This paper argues that a consistently neglected area in COO research can revive the significance of this research field. Despite the lack of explicit recognition from COO research criticisers, changes in global business practices and their relevant associations with COO research suggest that the role and purchase decisions of B2B buyers may be more influential than that of consumers. This paper presents arguments with literature support to advocate the potential relevance of COO research from a B2B perspective and its real-world implications.
LanguageEnglish
Title of host publicationProceedings of the Australia New Zealand Marketing Academy Conference 2013
EditorsRod Brodie
Place of PublicationAuckland, New Zealand
PublisherThe University of Auckland Business School, University of Auckland
Pages1-1
Number of pages1
ISBN (Print)9780646563305
Publication statusPublished - 2013
EventAustralian and New Zealand Marketing Academy Conference (2013) - Auckland, New Zealand
Duration: 1 Dec 20134 Dec 2013

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2013)
CityAuckland, New Zealand
Period1/12/134/12/13

Fingerprint

Country of origin
Buyers
Field research
Purchase decision
Business practices
Global business

Keywords

  • COO
  • B2B buyers
  • Relevance

Cite this

Uddin, J., & Elliott, G. (2013). The Relevance of B2B buyers in country-of origin research. In R. Brodie (Ed.), Proceedings of the Australia New Zealand Marketing Academy Conference 2013 (pp. 1-1). Auckland, New Zealand: The University of Auckland Business School, University of Auckland.
Uddin, Jashim ; Elliott, Gregory. / The Relevance of B2B buyers in country-of origin research. Proceedings of the Australia New Zealand Marketing Academy Conference 2013. editor / Rod Brodie. Auckland, New Zealand : The University of Auckland Business School, University of Auckland, 2013. pp. 1-1
@inbook{57c1d2f4696b493ab5e1fc827cbf87e6,
title = "The Relevance of B2B buyers in country-of origin research",
abstract = "In recent years, debate has grown concerning the relevance of Country of Origin. In particular, some academic scholars who have contributed significant time of their careers in COO research are now arguing that the impact of COO has been inflated in extant studies and does not accurately reflect the real-world impact of COO. This paper argues that a consistently neglected area in COO research can revive the significance of this research field. Despite the lack of explicit recognition from COO research criticisers, changes in global business practices and their relevant associations with COO research suggest that the role and purchase decisions of B2B buyers may be more influential than that of consumers. This paper presents arguments with literature support to advocate the potential relevance of COO research from a B2B perspective and its real-world implications.",
keywords = "COO, B2B buyers, Relevance",
author = "Jashim Uddin and Gregory Elliott",
year = "2013",
language = "English",
isbn = "9780646563305",
pages = "1--1",
editor = "Rod Brodie",
booktitle = "Proceedings of the Australia New Zealand Marketing Academy Conference 2013",
publisher = "The University of Auckland Business School, University of Auckland",

}

Uddin, J & Elliott, G 2013, The Relevance of B2B buyers in country-of origin research. in R Brodie (ed.), Proceedings of the Australia New Zealand Marketing Academy Conference 2013. The University of Auckland Business School, University of Auckland, Auckland, New Zealand, pp. 1-1, Australian and New Zealand Marketing Academy Conference (2013), Auckland, New Zealand, 1/12/13.

The Relevance of B2B buyers in country-of origin research. / Uddin, Jashim; Elliott, Gregory.

Proceedings of the Australia New Zealand Marketing Academy Conference 2013. ed. / Rod Brodie. Auckland, New Zealand : The University of Auckland Business School, University of Auckland, 2013. p. 1-1.

Research output: Chapter in Book/Report/Conference proceedingOther chapter contributionResearch

TY - CHAP

T1 - The Relevance of B2B buyers in country-of origin research

AU - Uddin, Jashim

AU - Elliott, Gregory

PY - 2013

Y1 - 2013

N2 - In recent years, debate has grown concerning the relevance of Country of Origin. In particular, some academic scholars who have contributed significant time of their careers in COO research are now arguing that the impact of COO has been inflated in extant studies and does not accurately reflect the real-world impact of COO. This paper argues that a consistently neglected area in COO research can revive the significance of this research field. Despite the lack of explicit recognition from COO research criticisers, changes in global business practices and their relevant associations with COO research suggest that the role and purchase decisions of B2B buyers may be more influential than that of consumers. This paper presents arguments with literature support to advocate the potential relevance of COO research from a B2B perspective and its real-world implications.

AB - In recent years, debate has grown concerning the relevance of Country of Origin. In particular, some academic scholars who have contributed significant time of their careers in COO research are now arguing that the impact of COO has been inflated in extant studies and does not accurately reflect the real-world impact of COO. This paper argues that a consistently neglected area in COO research can revive the significance of this research field. Despite the lack of explicit recognition from COO research criticisers, changes in global business practices and their relevant associations with COO research suggest that the role and purchase decisions of B2B buyers may be more influential than that of consumers. This paper presents arguments with literature support to advocate the potential relevance of COO research from a B2B perspective and its real-world implications.

KW - COO

KW - B2B buyers

KW - Relevance

M3 - Other chapter contribution

SN - 9780646563305

SP - 1

EP - 1

BT - Proceedings of the Australia New Zealand Marketing Academy Conference 2013

A2 - Brodie, Rod

PB - The University of Auckland Business School, University of Auckland

CY - Auckland, New Zealand

ER -

Uddin J, Elliott G. The Relevance of B2B buyers in country-of origin research. In Brodie R, editor, Proceedings of the Australia New Zealand Marketing Academy Conference 2013. Auckland, New Zealand: The University of Auckland Business School, University of Auckland. 2013. p. 1-1