Abstract
| Language | English |
|---|---|
| Title of host publication | Proceedings of the Australia New Zealand Marketing Academy Conference 2013 |
| Editors | Rod Brodie |
| Place of Publication | Auckland, New Zealand |
| Publisher | The University of Auckland Business School, University of Auckland |
| Pages | 1-1 |
| Number of pages | 1 |
| ISBN (Print) | 9780646563305 |
| Publication status | Published - 2013 |
| Event | Australian and New Zealand Marketing Academy Conference (2013) - Auckland, New Zealand Duration: 1 Dec 2013 → 4 Dec 2013 |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference (2013) |
|---|---|
| City | Auckland, New Zealand |
| Period | 1/12/13 → 4/12/13 |
Fingerprint
Keywords
- COO
- B2B buyers
- Relevance
Cite this
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The Relevance of B2B buyers in country-of origin research. / Uddin, Jashim; Elliott, Gregory.
Proceedings of the Australia New Zealand Marketing Academy Conference 2013. ed. / Rod Brodie. Auckland, New Zealand : The University of Auckland Business School, University of Auckland, 2013. p. 1-1.Research output: Chapter in Book/Report/Conference proceeding › Other chapter contribution › Research
TY - CHAP
T1 - The Relevance of B2B buyers in country-of origin research
AU - Uddin, Jashim
AU - Elliott, Gregory
PY - 2013
Y1 - 2013
N2 - In recent years, debate has grown concerning the relevance of Country of Origin. In particular, some academic scholars who have contributed significant time of their careers in COO research are now arguing that the impact of COO has been inflated in extant studies and does not accurately reflect the real-world impact of COO. This paper argues that a consistently neglected area in COO research can revive the significance of this research field. Despite the lack of explicit recognition from COO research criticisers, changes in global business practices and their relevant associations with COO research suggest that the role and purchase decisions of B2B buyers may be more influential than that of consumers. This paper presents arguments with literature support to advocate the potential relevance of COO research from a B2B perspective and its real-world implications.
AB - In recent years, debate has grown concerning the relevance of Country of Origin. In particular, some academic scholars who have contributed significant time of their careers in COO research are now arguing that the impact of COO has been inflated in extant studies and does not accurately reflect the real-world impact of COO. This paper argues that a consistently neglected area in COO research can revive the significance of this research field. Despite the lack of explicit recognition from COO research criticisers, changes in global business practices and their relevant associations with COO research suggest that the role and purchase decisions of B2B buyers may be more influential than that of consumers. This paper presents arguments with literature support to advocate the potential relevance of COO research from a B2B perspective and its real-world implications.
KW - COO
KW - B2B buyers
KW - Relevance
M3 - Other chapter contribution
SN - 9780646563305
SP - 1
EP - 1
BT - Proceedings of the Australia New Zealand Marketing Academy Conference 2013
A2 - Brodie, Rod
PB - The University of Auckland Business School, University of Auckland
CY - Auckland, New Zealand
ER -