The Road less travelled

Country Road’s venture into global markets

Melissa Kerr, Troy Sarina

Research output: Chapter in Book/Report/Conference proceedingChapter

6 Citations (Scopus)
Original languageEnglish
Title of host publicationCases in strategy and management
EditorsLeanne Cutcher, Nicholas Wailes
Place of PublicationNorth Ryde, N.S.W.
PublisherMcGraw Hill Australia
Pages42-56
Number of pages15
ISBN (Print)0074716190
Publication statusPublished - 2006
Externally publishedYes

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