The Road less travelled: Country Road’s venture into global markets

Melissa Kerr, Troy Sarina

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Cases in strategy and management
Editors	Leanne Cutcher, Nicholas Wailes
Place of Publication	North Ryde, N.S.W.
Publisher	McGraw Hill Australia
Pages	42-56
Number of pages	15
ISBN (Print)	0074716190
Publication status	Published - 2006
Externally published	Yes

Cite this

@inbook{fe808571874f45848caf181291c1dfc5,

title = "The Road less travelled: Country Road{\textquoteright}s venture into global markets",

author = "Melissa Kerr and Troy Sarina",

year = "2006",

language = "English",

isbn = "0074716190",

pages = "42--56",

editor = "Leanne Cutcher and Nicholas Wailes",

booktitle = "Cases in strategy and management",

publisher = "McGraw Hill Australia",

address = "Australia",

}