The Road less travelled: Country Road’s venture into global markets

Melissa Kerr, Troy Sarina

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

6 Citations (Scopus)
Original languageEnglish
Title of host publicationCases in strategy and management
EditorsLeanne Cutcher, Nicholas Wailes
Place of PublicationNorth Ryde, N.S.W.
PublisherMcGraw Hill Australia
Number of pages15
ISBN (Print)0074716190
Publication statusPublished - 2006
Externally publishedYes

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