The Road to profit

Purpose – This paper aims to reflect on the boundaries of corporate responsibility in the outsourcing relationships between chain stores, transport companies and owner-driver truck operators. Design/methodology/approach – Fictional prose. Findings – Finds that questions about corporate social responsibility and accountability for driver safety remain unanswered by the 2005 New South Wales Parliament's Stay-safe Committee's Inquiry into Road Safety Administration in New South Wales. Research limitations/implications – Encourages further research into the social effects of transport industry accounting practices particularly in terms of exploring links between performance measurement and road safety. Originality/value – A creative reflection on performance measurement and corporate accountability.