The role, meaning and importance of context in the study of marketing behaviour

Lay Peng Tan, Ian F. Wilkinson

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationProceedings of ANZMAC 2005 Conference, Fremantle, Western Australia
Pages41-47
Publication statusPublished - 2005
Externally publishedYes

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