The role of attitudinal loyalty in the development of customer relationship management strategy within service firms

Christopher Fitzgibbon, Lesley White

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	214-230
Number of pages	17
Journal	Journal of Financial Services Marketing
Volume	9
Issue number	3
DOIs	https://doi.org/10.1057/palgrave.fsm.4770155
Publication status	Published - 2005

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title = "The role of attitudinal loyalty in the development of customer relationship management strategy within service firms",

author = "Christopher Fitzgibbon and Lesley White",

year = "2005",

doi = "10.1057/palgrave.fsm.4770155",

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pages = "214--230",

journal = "Journal of Financial Services Marketing",

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T1 - The role of attitudinal loyalty in the development of customer relationship management strategy within service firms

AU - Fitzgibbon, Christopher

AU - White, Lesley

PY - 2005

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DO - 10.1057/palgrave.fsm.4770155

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