The Role of Attitudinal Loyalty in the Development of Customer Relationship Management Strategy within Service Firms

Christopher Fitzgibbon, Lesley White

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationProceedings of the Emerging Financial Markets & Services Asia-Pacific Conference
EditorsS. Hettihewa, R. Weston
Place of PublicationSydney
PublisherUniversity of Western Sydney
Pages1-19
Number of pages19
ISBN (Print)1741080479
Publication statusPublished - 2004
EventEmerging Financial Markets & Services Asia-Pacific Conference - Sydney
Duration: 27 May 200428 May 2004

Conference

ConferenceEmerging Financial Markets & Services Asia-Pacific Conference
CitySydney
Period27/05/0428/05/04

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