The Role of Attitudinal Loyalty in the Development of Customer Relationship Management Strategy within Service Firms

Christopher Fitzgibbon, Lesley White

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	Proceedings of the Emerging Financial Markets & Services Asia-Pacific Conference
Editors	S. Hettihewa, R. Weston
Place of Publication	Sydney
Publisher	University of Western Sydney
Pages	1-19
Number of pages	19
ISBN (Print)	1741080479
Publication status	Published - 2004
Event	Emerging Financial Markets & Services Asia-Pacific Conference - Sydney Duration: 27 May 2004 → 28 May 2004

Conference	Emerging Financial Markets & Services Asia-Pacific Conference
City	Sydney
Period	27/05/04 → 28/05/04

Cite this

@inproceedings{a0c61774b2d04019a2adc6c178f5f894,

title = "The Role of Attitudinal Loyalty in the Development of Customer Relationship Management Strategy within Service Firms",

author = "Christopher Fitzgibbon and Lesley White",

year = "2004",

language = "English",

isbn = "1741080479",

pages = "1--19",

editor = "S. Hettihewa and R. Weston",

booktitle = "Proceedings of the Emerging Financial Markets & Services Asia-Pacific Conference",

publisher = "University of Western Sydney",

address = "Australia",

note = "Emerging Financial Markets & Services Asia-Pacific Conference ; Conference date: 27-05-2004 Through 28-05-2004",

}

Fitzgibbon, C & White, L 2004, The Role of Attitudinal Loyalty in the Development of Customer Relationship Management Strategy within Service Firms. in S Hettihewa & R Weston (eds), Proceedings of the Emerging Financial Markets & Services Asia-Pacific Conference. University of Western Sydney, Sydney, pp. 1-19, Emerging Financial Markets & Services Asia-Pacific Conference, Sydney, 27/05/04.

The Role of Attitudinal Loyalty in the Development of Customer Relationship Management Strategy within Service Firms. / Fitzgibbon, Christopher; White, Lesley.
Proceedings of the Emerging Financial Markets & Services Asia-Pacific Conference. ed. / S. Hettihewa; R. Weston. Sydney: University of Western Sydney, 2004. p. 1-19.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

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T1 - The Role of Attitudinal Loyalty in the Development of Customer Relationship Management Strategy within Service Firms

AU - Fitzgibbon, Christopher

AU - White, Lesley

PY - 2004

Y1 - 2004

M3 - Conference proceeding contribution

SN - 1741080479

SP - 1

EP - 19

BT - Proceedings of the Emerging Financial Markets & Services Asia-Pacific Conference

A2 - Hettihewa, S.

A2 - Weston, R.

PB - University of Western Sydney

CY - Sydney

T2 - Emerging Financial Markets & Services Asia-Pacific Conference

Y2 - 27 May 2004 through 28 May 2004

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