The Role of Brands in the World of New Business Models

David Walters; June Buchanan

The Role of Brands in the World of New Business Models

David Walters, June Buchanan

Department of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	Bridging Marketing Theory and Practice
Editors	Sylvie Chetty, Brett Collins
Place of Publication	Auckland, New Zealand
Publisher	Australian and New Zealand Marketing Academy
ISBN (Print)	0473082063
Publication status	Published - 2001
Event	Australian and New Zealand Marketing Academy Conference 2001: Bridging Marketing Theory and Practice - Massey University, Auckland, New Zealand Duration: 1 Dec 2001 → 5 Dec 2001

Conference

Conference	Australian and New Zealand Marketing Academy Conference 2001
Abbreviated title	ANZMAC 2001
Country	New Zealand
City	Auckland
Period	1/12/01 → 5/12/01

Cite this

@inproceedings{28ff37e01d4341729a2c236bb204feab,

title = "The Role of Brands in the World of New Business Models",

author = "David Walters and June Buchanan",

year = "2001",

language = "English",

isbn = "0473082063",

editor = "Sylvie Chetty and Brett Collins",

booktitle = "Bridging Marketing Theory and Practice",

publisher = "Australian and New Zealand Marketing Academy",

note = "Australian and New Zealand Marketing Academy Conference 2001 : Bridging Marketing Theory and Practice, ANZMAC 2001 ; Conference date: 01-12-2001 Through 05-12-2001",

}

TY - GEN

T1 - The Role of Brands in the World of New Business Models

AU - Walters, David

AU - Buchanan, June

PY - 2001

Y1 - 2001

M3 - Conference proceeding contribution

SN - 0473082063

BT - Bridging Marketing Theory and Practice

A2 - Chetty, Sylvie

A2 - Collins, Brett

PB - Australian and New Zealand Marketing Academy

CY - Auckland, New Zealand

T2 - Australian and New Zealand Marketing Academy Conference 2001

Y2 - 1 December 2001 through 5 December 2001

ER -