@inproceedings{28ff37e01d4341729a2c236bb204feab,
title = "The Role of Brands in the World of New Business Models",
author = "David Walters and June Buchanan",
year = "2001",
language = "English",
isbn = "0473082063",
editor = "Sylvie Chetty and Brett Collins",
booktitle = "Bridging Marketing Theory and Practice",
publisher = "Australian and New Zealand Marketing Academy",
note = "Australian and New Zealand Marketing Academy Conference 2001 : Bridging Marketing Theory and Practice, ANZMAC 2001 ; Conference date: 01-12-2001 Through 05-12-2001",
}