The Role of Brands in the World of New Business Models

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution

Original language	English
Title of host publication	Bridging Marketing Theory and Practice
Editors	Sylvie Chetty, Brett Collins
Place of Publication	Auckland, New Zealand
Publisher	Australian and New Zealand Marketing Academy
ISBN (Print)	0473082063
Publication status	Published - 2001
Event	Australian and New Zealand Marketing Academy Conference 2001: Bridging Marketing Theory and Practice - Massey University, Auckland, New Zealand Duration: 1 Dec 2001 → 5 Dec 2001

Conference	Australian and New Zealand Marketing Academy Conference 2001
Abbreviated title	ANZMAC 2001
Country	New Zealand
City	Auckland
Period	1/12/01 → 5/12/01

Cite this

@inproceedings{28ff37e01d4341729a2c236bb204feab,

title = "The Role of Brands in the World of New Business Models",

author = "David Walters and June Buchanan",

year = "2001",

language = "English",

isbn = "0473082063",

editor = "Sylvie Chetty and Brett Collins",

booktitle = "Bridging Marketing Theory and Practice",

publisher = "Australian and New Zealand Marketing Academy",

}