The Role of Brands in the World of New Business Models

David Walters, June Buchanan

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationBridging Marketing Theory and Practice
EditorsSylvie Chetty, Brett Collins
Place of PublicationAuckland, New Zealand
PublisherAustralian and New Zealand Marketing Academy
ISBN (Print)0473082063
Publication statusPublished - 2001
EventAustralian and New Zealand Marketing Academy Conference 2001: Bridging Marketing Theory and Practice - Massey University, Auckland, New Zealand
Duration: 1 Dec 20015 Dec 2001

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference 2001
Abbreviated titleANZMAC 2001
CountryNew Zealand
City Auckland
Period1/12/015/12/01

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