The Role of Brands in the World of New Business Models

David Walters, June Buchanan

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Original languageEnglish
Title of host publicationBridging Marketing Theory and Practice
EditorsSylvie Chetty, Brett Collins
Place of PublicationAuckland, New Zealand
PublisherAustralian and New Zealand Marketing Academy
ISBN (Print)0473082063
Publication statusPublished - 2001
EventAustralian and New Zealand Marketing Academy Conference 2001: Bridging Marketing Theory and Practice - Massey University, Auckland, New Zealand
Duration: 1 Dec 20015 Dec 2001


ConferenceAustralian and New Zealand Marketing Academy Conference 2001
Abbreviated titleANZMAC 2001
Country/TerritoryNew Zealand
City Auckland

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