The role of communication in internal brand management

Rico Piehler^*, Michael Schade, Christoph Burmann

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

Original language	English
Title of host publication	EMAC 2015 : 44th Annual Conference
Subtitle of host publication	Collaboration in Research
Place of Publication	Leuven
Publisher	European Marketing Academy
Pages	52
Number of pages	1
ISBN (Print)	9789082383300
Publication status	Published - 2015
Externally published	Yes
Event	European Marketing Academy Conference (44th : 2015) - Leuven, Belgium Duration: 26 May 2015 → 29 May 2015

Conference	European Marketing Academy Conference (44th : 2015)
City	Leuven, Belgium
Period	26/05/15 → 29/05/15

Cite this

@inbook{e1565a67ce184f0090afb86f2f3e3edf,

title = "The role of communication in internal brand management",

author = "Rico Piehler and Michael Schade and Christoph Burmann",

year = "2015",

language = "English",

isbn = "9789082383300",

pages = "52",

booktitle = "EMAC 2015 : 44th Annual Conference",

publisher = "European Marketing Academy",

note = "European Marketing Academy Conference (44th : 2015) ; Conference date: 26-05-2015 Through 29-05-2015",

}

TY - CHAP

T1 - The role of communication in internal brand management

AU - Piehler, Rico

AU - Schade, Michael

AU - Burmann, Christoph

PY - 2015

Y1 - 2015

M3 - Conference abstract

SN - 9789082383300

SP - 52

BT - EMAC 2015 : 44th Annual Conference

PB - European Marketing Academy

CY - Leuven

T2 - European Marketing Academy Conference (44th : 2015)

Y2 - 26 May 2015 through 29 May 2015

ER -