The role of communication in internal brand management

Rico Piehler*, Michael Schade, Christoph Burmann

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference abstract

Original languageEnglish
Title of host publicationEMAC 2015 : 44th Annual Conference
Subtitle of host publicationCollaboration in Research
Place of PublicationLeuven
PublisherEuropean Marketing Academy
Number of pages1
ISBN (Print)9789082383300
Publication statusPublished - 2015
Externally publishedYes
EventEuropean Marketing Academy Conference (44th : 2015) - Leuven, Belgium
Duration: 26 May 201529 May 2015


ConferenceEuropean Marketing Academy Conference (44th : 2015)
CityLeuven, Belgium

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