The role of culture, competitiveness and economic performance in explaining academic performance: A global market analysis for international student segmentation

Chris Baumann*, Hamin

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

28 Citations (Scopus)

Abstract

A nation's culture, competitiveness and economic performance explain academic performance. Partial Least Squares (PLS) testing of 2252 students shows culture affects competitiveness and academic performance. Culture and economic performance each explain 32%; competitiveness 36%. The model predicts academic performance when culture, competitiveness and economic performance vary. A three-tier market categorisation enhances academic performance.

Original languageEnglish
Pages (from-to)181-201
Number of pages21
JournalJournal of Marketing for Higher Education
Volume21
Issue number2
DOIs
Publication statusPublished - Dec 2011

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