TY - JOUR
T1 - The role of culture, competitiveness and economic performance in explaining academic performance
T2 - A global market analysis for international student segmentation
AU - Baumann, Chris
AU - Hamin,
PY - 2011/12
Y1 - 2011/12
N2 - A nation's culture, competitiveness and economic performance explain academic performance. Partial Least Squares (PLS) testing of 2252 students shows culture affects competitiveness and academic performance. Culture and economic performance each explain 32%; competitiveness 36%. The model predicts academic performance when culture, competitiveness and economic performance vary. A three-tier market categorisation enhances academic performance.
AB - A nation's culture, competitiveness and economic performance explain academic performance. Partial Least Squares (PLS) testing of 2252 students shows culture affects competitiveness and academic performance. Culture and economic performance each explain 32%; competitiveness 36%. The model predicts academic performance when culture, competitiveness and economic performance vary. A three-tier market categorisation enhances academic performance.
UR - http://www.scopus.com/inward/record.url?scp=84858781848&partnerID=8YFLogxK
U2 - 10.1080/08841241.2011.623729
DO - 10.1080/08841241.2011.623729
M3 - Article
AN - SCOPUS:84858781848
SN - 0884-1241
VL - 21
SP - 181
EP - 201
JO - Journal of Marketing for Higher Education
JF - Journal of Marketing for Higher Education
IS - 2
ER -