Abstract
A nation's culture, competitiveness and economic performance explain academic performance. Partial Least Squares (PLS) testing of 2252 students shows culture affects competitiveness and academic performance. Culture and economic performance each explain 32%; competitiveness 36%. The model predicts academic performance when culture, competitiveness and economic performance vary. A three-tier market categorisation enhances academic performance.
| Original language | English |
|---|---|
| Pages (from-to) | 181-201 |
| Number of pages | 21 |
| Journal | Journal of Marketing for Higher Education |
| Volume | 21 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - Dec 2011 |
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