The role of customer leverage in process innovation

Moderating effect from market dynamics

Norma Harrison, Hung Nguyen

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationEurOMA 2018 Proceedings
PublisherEuropean Operations Management Association
Publication statusPublished - 2018
EventAnnual EurOMA Conference (25th : 2018) - Budapest, Hungary
Duration: 24 Jun 201826 Jun 2018

Conference

ConferenceAnnual EurOMA Conference (25th : 2018)
CountryHungary
CityBudapest
Period24/06/1826/06/18

Cite this

Harrison, N., & Nguyen, H. (2018). The role of customer leverage in process innovation: Moderating effect from market dynamics. In EurOMA 2018 Proceedings European Operations Management Association.