The Role of Hedonic and Utilitarian Factors in Repurchase Decisions: A Performing Arts Context

Margaret Mary Hume, G S Mort, Hume Winzar

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Original languageEnglish
Title of host publicationConference Proceedings
Subtitle of host publication2004 Inaugural Academy of World Business, Marketing and Management Development Conference
Place of PublicationPerth
PublisherAcademy of World Business, Marketing and Management Development
ISBN (Print)0975227203
Publication statusPublished - 2004
Externally publishedYes
Event2004 Inaugural Academy of World Business, Marketing and Management Development - Gold Coast
Duration: 13 Jul 200416 Jul 2004

Conference

Conference2004 Inaugural Academy of World Business, Marketing and Management Development
CityGold Coast
Period13/07/0416/07/04

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