The Role of self-identity in decision making by entrepreneurs

Peter Bryant

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review


In this exploratory mixed methods study, I investigate the relationship between self regulation, self-identity and decision making among a sample of 30 founder manager entrepreneurs. Specifically, I explore how the self-regulated pursuit of a particular self-concept influences entrepreneurial decision making. The study suggests that aspects of self-identity in relation to self-regulation play a significant role in shaping the motivations and decision behaviors of entrepreneurs in goal-setting, goal pursuit and outcome evaluation. In these respects, the findings deepen previous research into cognition and decision making within entrepreneurship.
Original languageEnglish
Title of host publicationProceedings of the 4th AGSE International Entrepreneurship Research Exchange
EditorsMurray Gillan
Place of PublicationBrisbane
PublisherAustralian Graduate School of Entrepreneurship
Number of pages14
ISBN (Print)9780980332803
Publication statusPublished - 2007
EventAGSE International Entrepreneurship Research Exchange (4th : 2007) - Brisbane
Duration: 6 Feb 20079 Feb 2007


ConferenceAGSE International Entrepreneurship Research Exchange (4th : 2007)


  • Self-identity, Decision Making, Entrepreneurial Cognition, Self-regulation


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