The role of service embeddedness in the internationalisation process of manufacturing firms

Robert Jack*, Sharif As-Saber, Ron Edwards, Peter Buckley

*Corresponding author for this work

Research output: Contribution to journalArticle

5 Citations (Scopus)

Abstract

Over the last decade the growth of service firms, and their internationalisation, has attracted considerable attention from researchers, with a special focus on characteristics that distinguish services from goods. However, as the composition of a firm's product can contain both good and service elements, this paper argues that it is somewhat misleading to categorise a product simply as either a 'good' or a 'service'. Manufactured goods often contain client-related services embedded in them. Further, the nature of these embedded services may vary with respect to their degree of separability of production and consumption. Based on several case studies of Australian manufacturing subsidiaries in the UK, this paper examines the impact of inseparable embedded services on a firm's entry-mode choice. It reveals that the extent and nature of embedded services have a considerable impact on a firm's choice of foreign entry mode. The research findings are likely to contribute to the existing marketing and internationalisation literature. Crown

Original languageEnglish
Pages (from-to)442-451
Number of pages10
JournalInternational Business Review
Volume17
Issue number4
DOIs
Publication statusPublished - Aug 2008
Externally publishedYes

Keywords

  • Degree of separability
  • Embedded services
  • Entry modes
  • Firm internationalisation
  • Goods
  • Product packages

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