Fingerprint
Dive into the research topics of 'The role of social capital in shaping consumer engagement within online brand communities'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
The role of social capital in shaping consumer engagement within online brand communities
Jana Bowden, Jodie Conduit, Linda D. Hollebeek, Vilma Luoma-aho, Birgit Apenes Solem
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
27
Citations
(Scopus)