The role of Twitter in B2B knowledge exchange and innovation

Helen Cripps, Thomas Mejtoft, Abhay Kumar Singh

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Abstract

Today, social media technologies are being used for an array of applications in-cluding as platforms to crowdsource funds, information and products. One of the most used social media channels for business communication is Twitter. The ob-jective of this study is to enhance the understanding about the use of Twitter in business relationships. Through 52 interviews conducted across 5 countries in 2015, it was found that Twitter users engaged in business-to-business relationship valued characteristics such as information quality, authenticity and industry influ-ence in the people they followed. One of the primarily uses of Twitter in the B2B context was for information exchange and innovation. The study also conducted textual analysis using the Correlated Topic Modelling Method approach on the open ended responses concerning Twitter strategy and the interviewees‘ perception on favouring and retweeting behaviour. It was found that Twitter had a role to play in developing and supporting innovation
LanguageEnglish
Title of host publicationResearch papers on knowledge, innovation and enterprise
EditorsJames Ogunleye
PublisherInternational Conference on Knowledge, Innovation & Enterprise
Pages27-45
Number of pages19
Volume4
ISBN (Print)9781859242322
Publication statusPublished - 2016
Externally publishedYes
Event2016 International Conference on Knowledge, Innovation & Enterprise - Berlin, Germany
Duration: 21 Jun 201622 Jun 2016

Conference

Conference2016 International Conference on Knowledge, Innovation & Enterprise
CountryGermany
CityBerlin
Period21/06/1622/06/16

Fingerprint

Twitter
Knowledge innovation
Knowledge exchange
Innovation
Social media
Business communication
Information exchange
Business-to-business relationships
Authenticity
Textual analysis
Business relationships
Industry
Information quality
Modeling method

Keywords

  • Social media
  • Innovation
  • Information exchange
  • Twitter
  • Topic modeling
  • Business relationships

Cite this

Cripps, H., Mejtoft, T., & Singh, A. K. (2016). The role of Twitter in B2B knowledge exchange and innovation. In J. Ogunleye (Ed.), Research papers on knowledge, innovation and enterprise (Vol. 4, pp. 27-45). International Conference on Knowledge, Innovation & Enterprise.
Cripps, Helen ; Mejtoft, Thomas ; Singh, Abhay Kumar. / The role of Twitter in B2B knowledge exchange and innovation. Research papers on knowledge, innovation and enterprise. editor / James Ogunleye. Vol. 4 International Conference on Knowledge, Innovation & Enterprise, 2016. pp. 27-45
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Cripps, H, Mejtoft, T & Singh, AK 2016, The role of Twitter in B2B knowledge exchange and innovation. in J Ogunleye (ed.), Research papers on knowledge, innovation and enterprise. vol. 4, International Conference on Knowledge, Innovation & Enterprise, pp. 27-45, 2016 International Conference on Knowledge, Innovation & Enterprise, Berlin, Germany, 21/06/16.

The role of Twitter in B2B knowledge exchange and innovation. / Cripps, Helen; Mejtoft, Thomas; Singh, Abhay Kumar.

Research papers on knowledge, innovation and enterprise. ed. / James Ogunleye. Vol. 4 International Conference on Knowledge, Innovation & Enterprise, 2016. p. 27-45.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

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N2 - Today, social media technologies are being used for an array of applications in-cluding as platforms to crowdsource funds, information and products. One of the most used social media channels for business communication is Twitter. The ob-jective of this study is to enhance the understanding about the use of Twitter in business relationships. Through 52 interviews conducted across 5 countries in 2015, it was found that Twitter users engaged in business-to-business relationship valued characteristics such as information quality, authenticity and industry influ-ence in the people they followed. One of the primarily uses of Twitter in the B2B context was for information exchange and innovation. The study also conducted textual analysis using the Correlated Topic Modelling Method approach on the open ended responses concerning Twitter strategy and the interviewees‘ perception on favouring and retweeting behaviour. It was found that Twitter had a role to play in developing and supporting innovation

AB - Today, social media technologies are being used for an array of applications in-cluding as platforms to crowdsource funds, information and products. One of the most used social media channels for business communication is Twitter. The ob-jective of this study is to enhance the understanding about the use of Twitter in business relationships. Through 52 interviews conducted across 5 countries in 2015, it was found that Twitter users engaged in business-to-business relationship valued characteristics such as information quality, authenticity and industry influ-ence in the people they followed. One of the primarily uses of Twitter in the B2B context was for information exchange and innovation. The study also conducted textual analysis using the Correlated Topic Modelling Method approach on the open ended responses concerning Twitter strategy and the interviewees‘ perception on favouring and retweeting behaviour. It was found that Twitter had a role to play in developing and supporting innovation

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Cripps H, Mejtoft T, Singh AK. The role of Twitter in B2B knowledge exchange and innovation. In Ogunleye J, editor, Research papers on knowledge, innovation and enterprise. Vol. 4. International Conference on Knowledge, Innovation & Enterprise. 2016. p. 27-45