Abstract
This study explores the influence of user-interface design on technology adoption by comparing three theoretical models: (1) the original TAM, (2) the model with user-interface design as an antecedent to PU and PEOU, and (3) the model with additional two other antecedents: system support and functionality, which are mediating factors of user-interface design on PEOU and PU respectively. With these models, we investigate the role of user-interface design.
| Original language | English |
|---|---|
| Pages (from-to) | 25-48 |
| Number of pages | 24 |
| Journal | International Journal of Interdisciplinary Social Sciences |
| Volume | 1 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2007 |
| Externally published | Yes |