The secret of intercultural communication

    Research output: Contribution to Newspaper/Magazine/WebsiteWebsite contribution

    22 Downloads (Pure)


    “What is the secret to successful intercultural communication?” This was one of the questions I was asked after my lecture on “New directions in intercultural communication” at United Arab Emirates University in Al Ain. In my lecture I had been exploring the assumptions underlying the intercultural communication advice literature, particularly in the vein of Geert Hofstede’s work. Detailed arguments against the banal nationalism, monolithic and monodimensional views of culture, and the pseudo-objectivism undergirding that strand of the intercultural communication literature can be found here and here, and also in my new book. So, my response was about the importance of appreciating diversity and avoiding advice that closes the mind to other cultures rather than opens it to an appreciation of diversity. Ultimately, there is no golden bullet simply because intercultural communication per se does not exist.
    Original languageEnglish
    Specialist publicationLanguage on the move
    PublisherLanguage on the move
    Publication statusPublished - 15 Dec 2010

    Bibliographical note

    © 2018 Language on the Move. Version archived for private and non-commercial use with the permission of the author/s and according to publisher conditions. For further rights please contact the publisher.


    • 200401 applied linguistics and educational linguistics
    • 200405 language in culture and society (sociolinguistics)


    Dive into the research topics of 'The secret of intercultural communication'. Together they form a unique fingerprint.

    Cite this