TY - JOUR
T1 - The semiotics of texture
T2 - From tactile to visual
AU - Djonov, Emilia
AU - Van Leeuwen, Theo
PY - 2011/11
Y1 - 2011/11
N2 - The term 'texture' is often applied beyond the tactile, to describe visual and aural qualities. While tactile, visual and aural texture have been studied separately in various fields, the relationships between them remain largely unexplored. To address this gap, this article proposes parameters for describing tactile surface texture and visual texture, and compares their meaning-making potential. The authors argue that, as new technologies increasingly limit the role of tactile experience and expand the importance of the visual, there is a growing need to study the influence of ubiquitous technologies on our use and understanding of the semiotic potential of resources such as texture. They hypothesize about this influence by reviewing the presentation of texture as a fill option for shapes and backgrounds in Microsoft PowerPoint for Windows from 1992 to 2007.
AB - The term 'texture' is often applied beyond the tactile, to describe visual and aural qualities. While tactile, visual and aural texture have been studied separately in various fields, the relationships between them remain largely unexplored. To address this gap, this article proposes parameters for describing tactile surface texture and visual texture, and compares their meaning-making potential. The authors argue that, as new technologies increasingly limit the role of tactile experience and expand the importance of the visual, there is a growing need to study the influence of ubiquitous technologies on our use and understanding of the semiotic potential of resources such as texture. They hypothesize about this influence by reviewing the presentation of texture as a fill option for shapes and backgrounds in Microsoft PowerPoint for Windows from 1992 to 2007.
UR - http://www.scopus.com/inward/record.url?scp=80053951895&partnerID=8YFLogxK
U2 - 10.1177/1470357211415786
DO - 10.1177/1470357211415786
M3 - Article
AN - SCOPUS:80053951895
SN - 1470-3572
VL - 10
SP - 541
EP - 564
JO - Visual Communication
JF - Visual Communication
IS - 4
ER -