The Social semiotics of university introductions in Australia and China

Canzhong Wu, Jing Fang

    Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review


    Drawing on systemic functional theory, this paper studies university introductions in Australia and China, and explores the ways in which universities in these two countries present themselves to the general public. In particular, we will examine the differences and similarities of the generic structure in these introductions, and investigate the socio-cultural features and how they are manifested in lexicogrammar in terms of systemic selections of thematic structures and process types.
    Original languageEnglish
    Title of host publication33rd International Systemic Functional Congress 2006
    EditorsLeila Barbara, Tony Berber Sardinha
    Place of PublicationSao Paulo
    PublisherPontifĺcia Universidade Católica De São Paulo
    Number of pages24
    ISBN (Print)852830342X
    Publication statusPublished - 2007
    EventInternational Systemic Functional Congress (33rd : 2006) - Sao Paulo, Brazil
    Duration: 10 Jul 200315 Jul 2006


    ConferenceInternational Systemic Functional Congress (33rd : 2006)
    CitySao Paulo, Brazil


    • discourse analysis
    • corpus linguistics
    • university introduction


    Dive into the research topics of 'The Social semiotics of university introductions in Australia and China'. Together they form a unique fingerprint.

    Cite this