The Social semiotics of university introductions in Australia and China

Canzhong Wu, Jing Fang

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution


Drawing on systemic functional theory, this paper studies university introductions in Australia and China, and explores the ways in which universities in these two countries present themselves to the general public. In particular, we will examine the differences and similarities of the generic structure in these introductions, and investigate the socio-cultural features and how they are manifested in lexicogrammar in terms of systemic selections of thematic structures and process types.
Original languageEnglish
Title of host publication33rd International Systemic Functional Congress 2006
EditorsLeila Barbara, Tony Berber Sardinha
Place of PublicationSao Paulo
PublisherPontifĺcia Universidade Católica De São Paulo
Number of pages24
ISBN (Print)852830342X
Publication statusPublished - 2007
EventInternational Systemic Functional Congress (33rd : 2006) - Sao Paulo, Brazil
Duration: 10 Jul 200315 Jul 2006


ConferenceInternational Systemic Functional Congress (33rd : 2006)
CitySao Paulo, Brazil


  • discourse analysis
  • corpus linguistics
  • university introduction

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