Abstract
Recognising the importance of the diffusion of innovations, and the disparate findings regarding Rogers’ socio-economic general characteristics of the ‘earlier adopter’, this paper examines the relationships between the adoption of mobile phones in Australia and the characteristics age, income and occupation status at the national and state levels. Evidence is found to support a negative relationship between adoption and age, and positive relationships between adoption and both income and occupation status. These relationships were in evidence at both national and state levels to varying degrees. Possible causes of this variability are posited, specifically a hierarchy of influence among the characteristics and a reduction in influence over time. The persistence of these characteristics over time is noted. Avenues for further research are identified.
| Original language | English |
|---|---|
| Title of host publication | ANZMAC 2007 |
| Subtitle of host publication | proceedings : 3Rs - reputation, responsibility and relevance |
| Editors | Maree Thyne, Kenneth R. Deans, Juergen Gnoth |
| Place of Publication | Dunedin, New Zealand |
| Publisher | University of Otago |
| Pages | 2954-2960 |
| Number of pages | 6 |
| ISBN (Print) | 9781877156299 |
| Publication status | Published - 2007 |
| Event | Australian and New Zealand Marketing Academy Conference (2007) - Dunedin, New Zealand Duration: 3 Dec 2007 → 5 Dec 2007 |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference (2007) |
|---|---|
| City | Dunedin, New Zealand |
| Period | 3/12/07 → 5/12/07 |
Keywords
- adoption
- Rogers
- earlier adopter
- innovators